Hot Button Issue: What is your favorite Major Pro Sports League?
The BallotBox Polling and Data Management Platform™ (“BallotBox”) is a web-based software suite that enables organizations to generate sophisticated demographic and attitudinal profiles of their online customers, members, donors, or constituents.
The BallotBox platform starts with a customized polling ‘widget’ that is easily imbedded into any web page, blog, or social networking site your audience visits. We deliver short three-question polls that are proven to achieve superior response and respondent return rates. Advanced options allow you to ‘intelligently’ generate custom questions for individual respondents based on their response history and demographic profile.
Ballot Box then uses secure tracking techniques to build longitudinal profiles of your web audience over time. Response data can then be integrated with your CRM system, purchasing data, and other existing data sources to paint a complete and thorough picture of your audience and their motivations.
Ballot Box uses a proprietary set of algorithms and data management system to identify associations and correlations in user behavior. Easy-to-use reporting functions allow you to query your Ballot Box data to determine how demographics and attitudes affect and predict future behavior.
Use your BallotBox to generate new revenues for your organization by selling questions to third-party organizations and advertisers who care about your site audience. Or, ‘brand’ your BallotBox by selling advertising space inside the application. Research clearly shows that eye-traffic and impression rates are significantly higher inside of widgets and other applications.
The data collected through our BallotBox allows us to make some really great discoveries. Here are a few interesting things we have learned about our users:
